My mate Lucy Tcherniak has just mastered her most recent piece of work, for consumer tech giants Philips and their Wi-fi enabled lighting range Hue – which are remote control light bulbs that can augment the mood of a room via your mobile phone:
Discover just some of the millions of ways to use light with Philips Hue. from helping you relax or concentrate to reminding you of that perfect sunset or bringing a bedtime story to life. it can even tell you if it’ll rain later.
Earlier this year, Ars Technica ran a piece on the Hue’s free to use API & SDK, which have expanded the usefulness of these genius devices through third-party apps such as IFTTT. The article describes the full spectrum of 16 million colours, indicated below:
Now, of the available 16 million colours, Lucy chose to feature just 16 in her film, which highlighted at least a few cool use-cases for the Hue range. For example, adjusting from yellow to white light to improve concentration while studying, or the reverse when settling in for a quiet night on the sofa, sampling the colours of a vase of flowers to suit the room they’ll live in, reminding you to take an umbrella in the morning, or making home media more immersive for the viewer.
I can think of a few more, such as adaptive to music streaming from my Sonos, or as an alarm system for a gradual morning wake up, or flashing blue when I have a Twitter mention during a TV show. Cool system, cool advert. Not sure when it will appear on screen but I think it might make it onto a few people’s Xmas lists. I’ll certainly be asking for one!
The Projected Instrument Augmentation system (PIANO) was developed by pianists Katja Rogers and Amrei Röhlig and their colleagues at the University of Ulm in Germany. A screen attached to an electric piano has colourful blocks projected onto it that represent the notes. As the blocks of colour stream down the screen they meet the correct keyboard key at the exact moment that each one should be played.
Florian Schaub, who presented the system last month at the UbiComp conference in Zurich, Switzerland, said that users were impressed by how quickly they could play relatively well, which is hardly surprising given how easily we adapt to most screen interfaces these days.
But while there is real potential for PIANO as a self-guided teaching aid, in my view it’s the potential for a really tight feedback loop that makes this most interesting, and potentially more widely applicable.
When a piano teacher corrects a student’s mistake, they will perhaps specify one or two things that need improving, but this approach would sense each incorrect note and could provide an immediate visual response, flashing red for instance, conditioning the student to success more quickly.
Two robots, Vincent & Emily, are connected to each other as if deeply in love: where at the heights of romance, every motion, utterance, or external influence is shared in an acutely empathic, highly attuned ‘emotional’ response:
The creation of German artists Nikolas Schmid-Pfähler and Carolin Liebl, the robots take in sound and motion data–from each other and from spectators– via sensors, which causes them to react–via gears and motors–with certain expressions. Shown in a gallery and open to the interaction of visitors, the project aims to explore the ideal of the human couple by distilling it into a more basic form. Simple lines represent bodies. Reacting to inputs replaces complicated decision-making.
Like in any relationship, miscommunication is a factor – so an intimate moment can lead to conflict, and eventual resolution. This gives a certain texture to their ‘dance of love’ that makes it hard not to anthropomorphise, or indeed relate to!
I’ve been lucky enough to own this domain name for a number of years, and populate it with loads of content along the way. For a while, I ran a dedicated Tumblr sideblog of the same name which I have since merged into this site. More recently, I founded Digital Cortex Ltd., a formal means of handling a clutch of consultation projects. And now, this site is the front-end to my hosting business, offering virtual private server space to a few happy clients, as well as a playground for a few of the other little projects I’m working on.
Meanwhile, plenty of other people / groups / products have laid their claim to the Digital Cortex name, and I wanted to provide a quick review of them here, just for fun, but also to signpost should anyone have got lost in the ether.
Digital Cortex is a fiction story about Matt, who has just graduated from the film academy. Matt, the speed of the eternal accelerating system not keep after his studies. He gets his unattainable vision into depression and have thoughts about suicide. In desperation get Matt to his friend Andrew. Andrew may be the only solution for him.
A device that he can continue. system
Digital cortex makes the flow of information along the human visual cortex digital. Thoughts and fantasies are visual and are immediately visible on screen. Matt’s life is gaining momentum. Success is his second name. Because Matt is continuously working to become reality and fantasy begin to merge. Together his fantasy reality Matt is getting delusions and hallucinations. He stands for choice, back to his unhappy existence or lose himself in his imagination.
Sounds kind of cool – wonder if I’ll get an invite to the screening!
Three guys named KyRow, Nebtune & Aaronson, who make Drum & Bass that sounds like this:
I recommend you also check out ‘Skull Fucker’, ‘nothing like a bowl of frosties’ and their remix of ‘Lana Del Rey – Born To Die’. They are also on Facebook and YouTube. Good shit, lads.
Not active, but the WHOIS record indicates Brian Winn, a Professor of Telecommunication, Information Studies, and Media and Director of the Games for Entertainment and Learning (GEL) Lab at Michigan State University. We emailed a couple of years ago, and he provided some interesting backstory about the domain:
In terms of releasing digitalcortex.com, I am not interested at this point. I actually had a consulting company called Digital Cortex back in the late 90s and digitalcortex.com was the domain name for the company. Interestingly enough another company wanted the domain name and bought it for a substantial amount of money. Enough that we changed our company name and got a new domain name. Well, the story goes that a year or two later, that company went belly up in the .com crash and I bought the domain name back. I am not holding out for a big sale in the future (though I would not oppose it). I just have a sentimental connection with the domain … and I am thinking of using the name again for a new company.
Best of luck with it all, Brian.
Digital Cortex in the US Trademark Records
COMPUTER SOFTWARE, WHETHER EMBEDDED IN ANOTHER PRODUCT OR ON A STAND-ALONE BASIS, WHICH ALLOWS THE USER OR ANOTHER COMPUTER SOFTWARE PROGRAM TO CAPTURE ANY DIGITAL CONTENT, AND TO USE, MANIPULATE, PROCESS, AND ROUTE THAT CONTENT, INCLUDING ORIGINAL ATTRIBUTES, TO AND FROM ANY COMPUTER SOFTWARE APPLICATION
The registrant was AnySoft, a tech company based in Newton, MA. From what I can dig up, their software ‘Digital Cortex 2.0′ was an approach to solving system and application interopability’ acting as a sort of software layer between various networked machines. More info here. Possibly the same guys who bought the domain from Brian Winn? Anyway, the trademark was cancelled a couple of years ago. A shame, too, because they also had this super snazzy logo:
Digital Cortex is a small animation studio specializing in educational videos. We just completed work on ‘Echo’ a computer animated accent reduction tutor, prior to that we created a series of videos to accompany medical textbooks.
Sounds pretty cool, but couldn’t uncover any of their work.
Hi, I’m Matt Hileman, chief do-it-all at Digital Cortex [...] Contact us any time with issues regarding any aspect of IT, networking, wireless, software installs and/or upgrades, PC’s, servers, storage, disaster recovery, backups and more…
Seems like there’s lots more going on behind the scenes.
And that’s all I could find! Hopefully, I can remain the top site for the keyword, but if not the crown is bound to go to one of the above contenders. My money is on the trio of drum+bass producers – those search bots seem to love ‘em!
I am an integrated digital strategist, an expressive yet analytical thinker, and a visual problem solver. My best work arises from a considered blend of advertising objectives, business imperatives and emerging technologies. My ambition is to develop creative, best-in-class marketing strategies and solutions across a range of media and for a variety of clients, particularly those for whom innovation is a priority.
2013 - Present
Associate Director / MediaCom
My role is as integrated digital strategist for key clients including The Coca-Cola Company, Universal Pictures International Entertainment and Volkswagen Group.
As a member of the wider 'Challenge & Inspire Department', I act as internal digital consultant to a number of learning & development, thought leadership, NPD and new business initiatives.
2008 - Present
Consultant / Blogger / Digital Cortex
My digital media consultancy explores business ideas, research projects, consultation and design work. Past clients have included gaming and creative arts businesses, tech start-ups, investment banks, and individuals seeking expert advice. I also maintain a blog focusing on the overlap between the media, technology, entrepreneurship and popular culture.
Digital Strategy Manager / MediaCom CID
Joined the ‘Challenge & Inspire Department’, the central strategic planning resource in the UK, who are tasked with driving quality, innovation and creativity in all client work and throughout the planning culture.
My role was to invent and oversee the implementation of new digital ideas for key clients including Universal Pictures International Entertainment; Volkswagen Group; Virgin Records; Entertainment Film Distributors; Money Advice Service; GlaxoSmithKline and Cancer Research UK, and act as internal digital consultant to a number of learning & development, thought leadership, NPD and new business initiatives.
Digital Strategy Manager / MediaCom Planning
Joined the Planning Department as key digital contact on Direct Line Group, E.ON Energy, Cancer Research UK and Entertainment Film Distributors with a remit to develop and own all digital output for these clients - developing digital strategy, ensuring implementational excellence and integrating our digital thinking across all disciplines (brand, direct, content, social, technology, new platforms).
Content Planner / MediaCom Beyond Advertising
As a member of MediaCom Beyond Advertising as a whole, I was focused on the manufacture, distribution and evaluation of content on any platform for clients including GlaxoSmithKline; Shell; Universal Pictures; The Metropolitan Police; Wrigley and Volkswagen.
As a member of the Emerging Platforms and Technologies team I would deconstruct, assess and disseminate best practice in the application of new media technologies for advertising purposes across all of MediaCom's clients.
Digital Media Executive / MediaCom Beyond Advertising
Joined as founding member of the branded content division, developing and distributing content across a range of online media, and assessment of new media technologies for advertising purposes.
Digital Media Executive / MediaCom
Digital media planning and buying across T-Mobile; IKEA; Bose; Brita; Snickers; Skittles; M&M's; Revels and NHS, which included everyday campaign management, data insight and analysis and acting as support to Digital Media Manager.
Media Assistant / MediaCom
Joined MediaCom as assistant to Senior Planner/Buyer on digital advertising campaigns for T-Mobile; Emirates; Brita; Bose; Masterfoods; IKEA and Cancer Research UK.
Waiter Trainer / Waiter / PizzaExpress
Busy shift-work in a fast-paced industry.
Oxford Brookes University
1st Class BA (hons)
Communication, Media & Culture
Selected as one of Campaign Magazine's 'Ones to Watch' in their Class of 2011. Publication date: 11th March 2011.
The Speight Award (2007) for my dissertation "Assessing an Augmented Future: What is Augmented Reality, What are its Potential Applications in the Entertainment Industry, and What Will its Emergence Mean for the User in Society?"
Best Student Award (2007) on the degree course "Communication, Media & Culture".
digital advertising, creativity, sushi, Japanese culture, product design, electronic music, emerging tech, console & casual gaming, animation, television, cinema, comic books, pop culture, mixology, live music, digital photography, gadgets & toys, drawing, graphic design, internet culture, connectivity, social networking, great restaurants, interesting bars, new things, new thinking